Privacy Policy

Last Updated: September 18, 2026

This Privacy Policy describes how Dewliora (“Dewliora,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit dewliora.com, purchase our products, create or use an account, contact us, subscribe to marketing communications, or otherwise interact with our website and services.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Dewliora.

Contact Information

We may collect information such as:

• Name

• Email address

• Telephone number

• Billing address

• Shipping address

Order and Transaction Information

When you make a purchase, we may collect information including:

• Products purchased

• Order number

• Order value

• Payment status

• Billing details

• Shipping and delivery information

• Tracking information

• Returns, exchanges, or refund information

Account Information

If you create or use a customer account, we may collect:

• Login credentials or account authentication information

• Saved addresses

• Order history

• Account preferences

Device and Usage Information

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• General location information derived from your device or IP address

• Pages viewed

• Products viewed

• Links clicked

• Referring websites or pages

• Shopping cart activity

• Date and time of visits

• Cookies and similar technologies

Customer Service Information

If you contact Dewliora, we may collect information you provide in connection with your request, including:

• Your name and contact details

• Order information

• Messages and correspondence

• Photographs

• Attachments

• Product-related questions

• Information needed to resolve customer service issues

Please do not send sensitive personal information that is not necessary for us to handle your request.

2. Payment Information

Payments made through Dewliora are processed using third-party payment providers available through our checkout.

Depending on your location and the options available at checkout, payment methods may include credit or debit cards, PayPal, Klarna, or other supported payment services.

We generally do not directly store complete payment card numbers or other full payment credentials.

Payment providers may collect and process your payment information according to their own terms, privacy policies, and security practices.

3. How We Use Your Personal Information

We may use personal information for purposes including:

• Processing and fulfilling purchases

• Confirming orders

• Processing payments

• Arranging shipping and delivery

• Providing shipment and tracking updates

• Handling returns, refunds, or customer service requests

• Maintaining customer accounts

• Communicating with you about your purchases

• Detecting, investigating, or preventing fraud

• Protecting our website and services

• Improving our products and customer experience

• Understanding how visitors use our website

• Measuring website performance

• Personalizing your shopping experience

• Sending marketing communications where permitted

• Showing or measuring advertising where applicable

• Complying with applicable laws and regulatory requirements

• Enforcing our terms and policies

• Protecting our customers, business, and legal rights

4. Shopify

Our online store is powered by Shopify.

Shopify provides ecommerce technology and services that help us operate our website, shopping cart, checkout, customer accounts, hosting, security, analytics, and other store functionality.

As part of providing these services, Shopify may collect and process personal information relating to visitors and customers.

Shopify processes information in accordance with its own privacy practices and applicable legal requirements.

5. Cookies and Similar Technologies

Dewliora and our service providers may use cookies, pixels, tags, local storage, and similar technologies when you visit our website.

These technologies may be used to:

• Enable essential website functionality

• Maintain your shopping cart

• Remember your preferences

• Keep you signed in where applicable

• Understand how visitors use our website

• Analyze website traffic and performance

• Improve website functionality

• Prevent fraud and security threats

• Measure advertising or marketing effectiveness

• Personalize content or advertising where permitted

Some cookies are necessary for our website to function properly, while others may relate to analytics, preferences, or advertising.

You may be able to control cookies through your browser settings or through cookie preference tools available on our website.

Please note that disabling certain cookies may affect the availability or functionality of parts of our website.

6. Marketing Communications

If you subscribe to Dewliora's email list, sign up for promotions, or otherwise consent to receive marketing communications, we may send you messages relating to:

• New products

• Product launches

• Beauty and lash-care content

• Restocks

• Promotions

• Discounts

• Special offers

• Dewliora news

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

Even if you unsubscribe from marketing communications, we may still send transactional or service-related messages concerning your purchases, account, shipping, returns, refunds, or customer service requests.

7. How We Share Personal Information

We may disclose personal information to companies and service providers that help us operate Dewliora.

These may include:

• Shopify

• Payment processors

• Shipping carriers

• Logistics providers

• Warehousing and fulfillment providers

• Customer support providers

• Email and marketing providers

• Analytics providers

• Advertising providers

• Fraud prevention providers

• Website hosting or technology providers

• Security providers

• Professional advisers

• Accountants

• Legal service providers

These parties may process personal information only as permitted by their agreements with us, their own applicable privacy obligations, and applicable law.

We may also disclose information where reasonably necessary to:

• Comply with applicable law

• Respond to lawful requests, court orders, or legal proceedings

• Investigate fraud or illegal activity

• Protect our legal rights

• Protect customers or other individuals

• Enforce our terms and policies

• Prevent security threats

If Dewliora or substantially all of its assets are involved in a merger, acquisition, financing, restructuring, bankruptcy, or sale, personal information may be transferred as part of that transaction where permitted by law.

8. Advertising and Analytics

We may use analytics and advertising technologies to better understand how visitors interact with Dewliora.

Depending on the services we use, these providers may collect information about:

• Your device

• Your browser

• Pages or products you view

• Interactions with our website

• Referring pages

• Purchases or conversion events

This information may be used to measure website performance, understand customer behavior, evaluate marketing campaigns, or provide advertising where permitted by applicable law.

Depending on where you live, you may have the right to opt out of certain forms of targeted advertising, cross-context behavioral advertising, or the sale or sharing of personal information as those terms are defined by applicable law.

9. International Processing

Dewliora operates an online store and may work with service providers located in different countries.

As a result, your personal information may be stored or processed outside the country, state, province, or region where you live.

Privacy and data-protection laws in those locations may differ from those in your jurisdiction.

Where required by applicable law, we take reasonable measures intended to provide appropriate protections for international transfers of personal information.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information when necessary to:

• Complete transactions

• Fulfill orders

• Provide customer support

• Maintain business and financial records

• Comply with tax and accounting obligations

• Detect and prevent fraud

• Resolve disputes

• Enforce agreements

• Comply with legal requirements

Retention periods may vary depending on the type of information, how it is used, and applicable legal requirements.

When information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

11. Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information.

These rights may include the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate information

• Request deletion of certain personal information

• Receive a copy of certain personal information

• Request information about how personal information is used or disclosed

• Object to or restrict certain processing

• Withdraw consent where processing is based on consent

• Opt out of marketing communications

• Opt out of certain targeted advertising

• Opt out of the sale or sharing of personal information where applicable

• Appeal certain decisions relating to a privacy request

• Exercise other rights provided by applicable privacy law

To submit a privacy request, please contact us at:

Email: support@Dewliora.com

We may need to verify your identity before completing certain requests.

We will not unlawfully discriminate against you for exercising privacy rights provided by applicable law.

12. U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

Depending on your state of residence, these rights may include access, correction, deletion, portability, and rights relating to targeted advertising, profiling, or the sale or sharing of personal information.

The availability and scope of these rights depend on the applicable law and whether Dewliora is subject to that law.

You may contact us using the information below to submit an applicable privacy request.

13. European Economic Area, United Kingdom, and Similar Jurisdictions

If applicable privacy law requires us to identify a legal basis for processing personal information, we may rely on legal bases including:

Contractual necessity
For example, processing your information to complete and deliver your order.

Legitimate interests
For example, protecting our website, preventing fraud, providing customer support, and improving our services where our interests are not overridden by your rights.

Consent
For example, certain marketing communications, cookies, or advertising technologies where consent is required.

Legal obligations
For example, maintaining records required by tax, accounting, or other applicable laws.

Where processing is based on consent, you may withdraw your consent at any time, subject to applicable law.

14. Children's Privacy

Dewliora's website and products are intended for a general adult shopping audience and are not directed toward children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact us so we can review the matter and take appropriate action.

15. Data Security

We use reasonable administrative, organizational, and technical measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, payment system, or electronic storage method can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account or personal information has been compromised.

16. Third-Party Websites and Services

Our website may contain links to websites, payment services, social platforms, or other services operated by third parties.

If you follow a link to a third-party website or interact with a third-party service, your information will be handled according to that third party's own policies and practices.

Dewliora is not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review their privacy policies before providing personal information.

17. Do Not Track Signals

Some browsers allow users to send “Do Not Track” signals.

Because there is not a universally accepted standard for responding to all browser-based Do Not Track signals, our website may not respond to every such signal.

Where required by applicable law, we may recognize or respond to legally required opt-out preference signals.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our business practices

• Our website or services

• Technology

• Service providers

• Legal requirements

• Regulatory guidance

When we update this Privacy Policy, we will post the revised version on this page and update the Last Updated date.

We encourage you to review this page periodically.

19. Contact Us

If you have questions about this Privacy Policy, would like to exercise an applicable privacy right, or have concerns about how your personal information is handled, please contact us.

Dewliora

Website: dewliora.com

Email: support@Dewliora.com

When contacting us regarding a privacy request, please provide enough information for us to identify your request and respond appropriately. Please do not include sensitive information that is not necessary for us to handle your inquiry.